Blogg assignment 3
Three Contemporary Brands that I admire
We were assigned the task to name and explain 3 brands that you admire as a designer...
I chose...
- Coca-Cola http://www.cocacola.co.za/
- Nando's http://www.nandos.co.za/
- Virgin group http://www.virgin.com/
Because...
these specific brand always has something new an unique to offer when it comes to advertising their product, these companies are known globally because of their smart advertising and they stay contemporary by sticking to current trends and knowing their market. I like the way they brand themselves.
Nando's has a philosophy that says they are nothing without great people, and that that they are all about pride, passion, courage, integrity and family. Their ads have always been taught provoking and relevant. They call their ad producers 'comedic producers'.
Where Nando's has a more 'family and comedic' approach to their brand, Coca-Cola said that they set their sights higher than the status quo. They strive to create a refreshing world and generate value to their costumers, employees, business partners and shareholders.
The Virgin group has a philosophy by founder Richard Branson that has these following lessons:
Global companies/brands like Coke, Virgin and Nandos need to show the world who they are and what they strive to accomplish with a specific Vision/Mission statement...
Coca-Cola
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Virgin group
Nandos
These are very successful brands that use clever and successful branding techniques. I would not change about how they present themselves or do business.
Nando's has a philosophy that says they are nothing without great people, and that that they are all about pride, passion, courage, integrity and family. Their ads have always been taught provoking and relevant. They call their ad producers 'comedic producers'.
Where Nando's has a more 'family and comedic' approach to their brand, Coca-Cola said that they set their sights higher than the status quo. They strive to create a refreshing world and generate value to their costumers, employees, business partners and shareholders.
The Virgin group has a philosophy by founder Richard Branson that has these following lessons:
- Employee freedom
- Looking beyond short term profit
- "Don't just play the game-change it for good"
- Hiring Employees that love what they do
Global companies/brands like Coke, Virgin and Nandos need to show the world who they are and what they strive to accomplish with a specific Vision/Mission statement...
Coca-Cola
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Virgin group
Nandos
These are very successful brands that use clever and successful branding techniques. I would not change about how they present themselves or do business.
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